Beyoncé and Levi’s® Present The Denim Cowboy

Levi’s® and Beyoncé have reunited for The Denim Cowboy, the culmination of the REIIMAGINE campaign. The capsule collection honors denim heritage and renews Levi’s® identity.

In The Denim Cowboy, Beyoncé wears looks combining 90s American glam with street style. The soundtrack is Levi’s Jeans from the Cowboy Carter album, and directed by Melina Matsoukas.

Highlights include the Western Crystal ‘90s Shrunken Trucker and the Western Crystal 501® ’90s. The BEYONCÉ X LEVI’S® collection is available at Levi.gr and select Levi’s® stores.

The campaign pays tribute to Levi’s® legacy of collaborating with creators. Marcell Rév and Mason Poole are responsible for the project's aesthetics.

Levi’s® are distributed by Όμιλος Φάις in Greece and Cyprus.