Levi’s® x Jordan & Behind Every Original: New Collaboration and Campaign

Levi’s® continues its collaboration with Jordan Brand, presenting a new collection that combines denim heritage and athletic culture. Simultaneously, it launches the global campaign Behind Every Original.

The Levi’s® x Jordan collection redesigns classic pieces with sport-inspired aesthetics. The collection is available in Greece exclusively through Levi.gr from February 25th.

The Behind Every Original campaign celebrates those who create their own path. The central film, directed by Kim Gehrig, was screened during the Super Bowl, highlighting the importance of authenticity and the timeless symbols of Levi’s®, such as the Arcuate stitching and the Red Tab™.

Discover the collections at Levi’s® stores in Glyfada, Nea Erythraia, Athens, Paphos and at Levi.gr.