Swatch x Guggenheim: New Collection Unveiled in Venice

Venice served as the backdrop for the unveiling of the new Swatch x Guggenheim collection. The collection was revealed at the Peggy Guggenheim Collection art museum, housed in the Palazzo Venier dei Leoni, an 18th-century palace.

The museum houses the collection of Peggy Guggenheim, who dedicated her life to promoting modern art. The Palazzo Venier dei Leoni is not just an exhibition space, but also a living piece of art history, as Peggy Guggenheim lived there for approximately 30 years.

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