The Row: The Minimalist Fashion House That Whispers

In an era where fashion seeks overexposure, The Row, the brand of the Olsen twins, takes a different approach.

Before the return of Carolyn Bessette-Kennedy's minimalist elegance and the rise of the stealth wealth aesthetic by series like Succession, The Row was already serving this philosophy.

Founded two decades ago in New York, it takes its name from Savile Row in London, known for its tradition of impeccable tailoring.

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