Airbnb: Demand Falls, Prices Rise [Charts]

AirDNA data reveals a complex dynamic in the Greek short-term rental market. In March 2026, available listings decreased by 4% year-on-year, reaching 97,186, while demand fell by 8.5%, leading to an occupancy rate of 52.1%.

Despite the decrease in demand, the average daily rate (ADR) increased by 7.4%, reaching €89.6, and revenue per available night (RevPAR) increased by 3.2% to €46.6.

At the European level, supply is increasing faster than demand, putting pressure on occupancy, but prices continue to rise. Bookings for the summer (June-September) are up 8.7% compared to 2025, with July standing out (+13.3%).

Travelers appear to be more cautious, choosing more affordable accommodations and shortening their length of stay. The average length of stay decreased from 5.09 days in 2022 to 4.45 days today.

Geopolitical uncertainty and increased energy costs are affecting travel decisions, but strong domestic demand and the resilience of the European market maintain positive prospects for the tourist season.