ALPINA Becomes New Brand of the BMW Group

ALPINA will become a new, independent brand under the BMW Group from January 1, 2026, following the transfer of trademark rights.

BMW ALPINA will combine high performance and driving comfort, with personalized options and custom materials.

The new brand retains elements from the past, such as the throttle butterfly and crankshaft, with a modern design.

BMW ALPINA vehicles are manufactured to strict quality standards and offer personalized options.