Lidl Cyprus Focuses on Freshness and Local Products

Lidl Cyprus has launched its new summer campaign, 'Really Fresh at Lidl,' focusing on the quality of fresh products and supporting local producers.

The campaign highlights Cypriot land and the authenticity of products, with 57% of produce sourced from Cypriot suppliers. Over 110 choices of fruits and vegetables are available daily, and more than 1,400 quality checks are carried out annually.

Lidl Cyprus won the Best Buy Award from ICERTIAS in 8 categories, including the fresh fruit and vegetable section, recognizing the company as the 'No.1 company in Cyprus with the best value for money' for the year 2023/2024.