Louis Vuitton: $160 Lipstick and Market Strategy

Louis Vuitton is entering the cosmetics market with its La Beauté line, featuring a Rouge Complete lipstick priced at $160. This price is almost double that of similar lines from Hermès, Gucci, or Chanel.

In collaboration with makeup artist Pat McGrath, Louis Vuitton aims to enhance exclusivity and position itself at the top of the luxury cosmetics category, rather than competing with lower prices.