Philip Kotler: Redefining Retail on October 16th

Philip Kotler, known as the 'father of modern marketing,' will participate in an online event on October 16th focusing on redefining retail. The event, titled 'Philip Kotler on Redefining Retail', will focus on the changes shaping the future of the industry, such as artificial intelligence, digital touchpoints, and sustainable development.

Kotler will present strategies for the age of artificial intelligence and digital evolution. The event will cover topics such as the transition to Retail 5.0, leveraging AI to enhance customer experience, transforming physical stores into multi-sensory experiences, personalized service, and sustainable development. Greek retail leaders will also participate in a panel discussion.

For registration, interested parties can contact Ms. Elena Chatzinikolaou at [email protected] or call 96494925. The organizer is BOUSSIAS Cyprus.