Beware of Pre-Winter Sales Discounts

As the winter sales approach, many chain stores are already offering discounts, mainly through their digital channels. The official winter sales will last from January 12 to February 27.

Consumers should be careful and check prices before and during the sales to see if the discounts are real. They should also pay attention to the final price, especially when using credit cards, and always ask for a receipt.

Stores participating in the sales must display the original and final price of the products. Consumers can contact the competent authorities or consumer organizations in case of problems.

Businesses hope that winter sales will boost their turnover. In 2024, retail turnover amounted to €71.6 billion, and it is estimated to reach €75 billion in 2025.