Paphos Digital Tourism Campaign Continues Until October

Paphos' digital advertising campaign, aimed at the tourism development of the region, will continue until October. The campaign, which started in the spring, uses the latest digital and technological developments to reach European consumers.

The campaign aims to increase destination recognition, attract quality visitors, and ensure easy air access to Paphos. It is being conducted in 12 countries, with emphasis on Britain, Germany, Austria, Poland and France.

Platforms such as Sojern, Exitbee, and Channel factory are being used. So far, over 12 million ads have been distributed and over 5 million unique users have been reached, with 2 million completed views.

The campaign aims to upgrade Paphos' online presence and increase arrivals of individual visitors from the targeted countries.