Schwarzenegger & Moeller in PARKSIDE's New DIY Campaign

PARKSIDE, in collaboration with Arnold Schwarzenegger and Ralf Moeller, is launching a new campaign to promote the DIY spirit. The campaign, titled «ΤΟ ‘ΧΕΙΣ ΑΝΕΤΑ» (YOU GOT IT EASY), aims to inspire both experienced and novice DIY enthusiasts.

Arnold Schwarzenegger states that no DIY project is too complex, while Ralf Moeller adds that creating something with your own hands is unique. Martin Alles of Lidl International emphasizes that PARKSIDE represents high-performance tools and the belief that everyone can complete their own project.

The campaign launches on September 1, 2025, and will be featured in Lidl stores, social media, and television.