American Eagle Responds to Criticism Over Sydney Sweeney Ad Campaign

American Eagle has responded to criticism surrounding its ad campaign featuring Sydney Sweeney, after the campaign sparked controversy on social media.

The campaign, titled "Great Jeans," initially presented as "Great Genes," generated discussions and reactions, with some linking it to racist ideas.

American Eagle responded via Instagram, stating that the campaign is solely about jeans and the confidence they offer. The company emphasized that its goal is to celebrate how everyone wears their American Eagle jeans.

Some social media users expressed their support for the company, while others criticized American Eagle's response as a lack of empathy.

Sydney Sweeney had replaced the word "Genes" with the word "Jeans" in an advertising video for the company.

Some commentators linked the term "great genes" with historical references to ideas of superiority, while others accused the advertisement of being "Nazi propaganda."