Lewis Hamilton: What Does the 08/08 Video Mean?

Lewis Hamilton, the Ferrari driver, posted a video on social media featuring the date August 8th, sparking questions.

The video is related to his company, «Almave», which produces non-alcoholic beverages based on the Agave ingredient in Mexico.

According to the announcement, Hamilton will create a new drink, Almave Mezcal (non-alcoholic tequila without smoke).

The images in the video indicate the Iztaccihuatl volcano in Mexico, where the drink is made, with the signature of the master blender, Ivan Saldana.