Vitex: The Family Business Studied by Harvard

Vitex, a Greek family-owned paint company, has become the subject of academic research by Harvard Business School and Cranfield University. The study focuses on the human relationships, culture, and emotional intelligence that led to the company's success.

Vitex was forced to make an organizational leap and redefine its values during the economic crisis in Greece. The company adopted a series of practices and highlighted the term "family2family" (F2F).

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