Katerina Kainourgiou: New Business Venture in the Beauty Sector

Katerina Kainourgiou is expanding her activities into the beauty sector, beyond television. The host of the show «Super Katerina» is collaborating with Zoe Boikou, creator of the brand Zoeva, for a new cosmetics collection.

The collaboration started via Instagram and evolved into a joint collection that will combine Zoe's minimal aesthetic with Katerina's Greek style. The collection is expected to be released in September. Details are being discussed, possibly in Paros.

Zoe Boikou is known for her cosmetics, while Katerina Kainourgiou brings her own brand name and connection to the female audience. It is a modern branding collaboration that combines role model women and aesthetics.

Source: YouWeekly