Sydney Sweeney Faces Backlash Over Campaign Accusations of 'Nazi Propaganda' and 'Racism'

A new advertising campaign featuring Sydney Sweeney has sparked intense reactions, with many accusing the actress and the company of promoting "Nazi propaganda" and "racist undertones."
The campaign, titled "Sydney Sweeney Has Great Genes/Jeans," uses a play on words between "genes" and "jeans." In one of the ads, Sweeney is shown erasing the word "Genes" from a billboard and replacing it with "Jeans." Another video features a voiceover explaining how genes influence traits like hair and eye color.
Sydney Sweeney, who has blue eyes, says to the camera: "My genes/jeans are blue." Many felt that the campaign implied that blonde hair and blue eyes are considered superior genetic traits.
Social media users expressed their disappointment, with many questioning who approved such a campaign and how they failed to recognize the potential racist connotations.