PASYKAF Partners with Snack or Scam Campaign to Combat Nutrition Misinformation

PASYKAF is a key partner in the pan-European Snack or Scam campaign, within the framework of the European SUNRISE Program. The campaign aims to educate teenagers about misleading nutrition information on social media platforms such as TikTok and Instagram.

The campaign, involving influencers from eight countries, provides young people with tools to distinguish truth from exaggeration in online nutritional advice.

A recent WHO (2024) study revealed an increase in obesity and low fruit and vegetable consumption among European adolescents, making the need for reliable information more urgent.

The Snack or Scam campaign focuses on three key points: personalizing nutrition, verifying information sources, and critical thinking about the spread of misinformation.

For more information, visit the campaign website: https://snackorscam.ugent.be/el-CY.