Kim Kardashian Launches Divisive Facial Shapewear

Kim Kardashian and her company, Skims, are entering the beauty world with a product that has sparked controversy: the Seamless Sculpt Face Wrap.

This facial shapewear promises a sculpted jawline, following the "snatched look" aesthetic popular on TikTok.

The product, priced at 62 euros, wraps around the face from chin to the top of the head and is available in two shades. Although it quickly sold out, its reception was not universally positive.