Netflix vs Television: Who Won and Why Do They Look the Same?

Netflix has matured, adopting practices such as time slots, bundles, advertisements, and reruns, transforming from a disruptor of cable television into the largest global "network".

Initially, Netflix presented itself as anti-television, offering freedom from the tyranny of cable and scheduled appointments. However, the company has now reassembled elements of traditional television.

Specifically, Netflix now broadcasts live sporting events, such as NFL games on Christmas Day, attracting millions of viewers. It has also acquired the rights to the FIFA Women's World Cup and broadcasts "Raw", reinforcing the sense of appointment television.

Furthermore, Netflix has revived the practice of bundling through partnerships with companies such as Comcast and Verizon, while also introducing advertisements, despite initially pledging the opposite.

Reruns of successful series, such as "Suits", have also become an important part of Netflix's strategy, boosting the rerun economy.

Despite price increases and cracking down on password sharing, Netflix remains dominant, having transformed into a global entertainment ecosystem.

Source: newmoney.gr