Why Tomato Juice is Served on Airplanes: The Secret at 10,000 Meters

Tomato juice is a popular beverage on airplanes, and there's a scientific reason for it.

At an altitude of 10,000 meters, taste and smell are affected. Studies show that the perception of sweet and salty decreases by up to 30%. Tomato juice, rich in umami, retains its intense flavor under these conditions.

Additionally, drinking tomato juice has become part of the flying experience for many travelers, acting as a kind of ritual.

Airlines offer tomato juice, often along with Bloody Marys.