Market Research: Key Weapon Against High Prices in Cyprus

In Cyprus, households are facing rising prices and a decrease in purchasing power. Despite the slowdown in inflation to 0.2% in April, food prices increased by 2.59% and agricultural products by 9.3%.

Cyprus' economy, due to its small size and dependence on foreign markets, is heavily affected by these increases. Market research is emerging as an important tool for consumers, as comparing prices and evaluating quality become essential.

Consumers are changing their habits, choosing private label products and supermarkets that offer transparency and stable prices. Trust and consistency in prices are becoming more important.

The reliability of Greek products is increasing, with consumers preferring them for their quality and safety, especially when accompanied by competitive prices.

According to Eurobarometer, the cost of living and inflation are significant issues for 42% of Cypriots, while poverty and social exclusion concern 43%.

Informed consumption and collective responsibility are necessary to maintain the quality of life.